Designing a Website – Key Participants

liveconnexus — Mon, 27 Oct 2014 02:35:29 +0000

There are several participants and disciplines required to develop and promote a successful website in today’s business environment. Let us show you some of the basics, as well as some general guidelines to help you develop great websites that look appealing and professional for your customers.

Team up with creative people to help you design your website!

Here is the check list:

Web Design / Development

Graphic Designers to build a visually engaging website.
Code Programmers to link the design with the site features.
Editors that review the site to guarantee site visitors are able to complete tasks intuitively.

Content Developers

Writers and copywriters to develop content.
Photographers and graphic designers to create appealing visual content.
Audio and video content developers due to the increasing popularity of podcasts and online videos.

Website Marketing

Search Engine Optimization professionals to improve the website’s visibility in search results.
Search Engine Marketers to implement / manage online advertising.
Social Media Professionals to leverage the power of social networks and community sites.

Graphic designers, programmers, writers and marketers are creative people, make sure you make good use of these brilliant minds. Team up with them and include them in the website development since the very beginning of the project. Don’t hesitate to ask for feedback, listen to the team’s ideas and try to implement the best ones. An effective team can help you achieve incredible results.

A lot of hard work from a lot of different people goes into making a successful website project.

Follow these guidelines and soon you’ll be on your way to creating professional and sophisticated websites.

We would love to hear from you! Please don’t forget to leave us your comment and let us know what you think of these articles. We are here to help you!

Live Connexus has many years of experience developing websites, web hosting and web content; we will meet with you to understand your market strategy, what you need to communicate and your specific business situation. We will provide you with a solid estimate on the project completion, and give you access to the content as it is being develop to ensure it meets your needs.

We won’t just build you a great website; we can integrate it to your marketing strategy with Search Engine Optimization (SEO), social media, CMS, a shopping cart and many other tools.

Start your website now with Live Connexus!

How to Attract Viewers to your Website

liveconnexus — Mon, 27 Oct 2014 02:33:34 +0000

OK, so you have nice website with all the bells, whistles and functionality required to run your business. What now? It will be a waste of money and time if no one is looking at it… right? You should start focusing your attention on how to increase the visibility. There are 3 segments that require different approaches:

Search Engine Optimization or SEO

in other words, ensure search engines like Google can find your Website. The SEO must have a strategy and focus on ranking your Website high when certain keywords are queried. By including the right combination of keywords and phrases on your site, potential customers will quickly find your products and services when researching their options. It is critical to spend time on this, because people don’t use standard vocabulary for the same product or service. Research which terms are most commonly used by your audience and your competitors, then, include a broad range of those terms and phrases in the content you produce for your site.

Provide unique, useful and relevant content consistently.

Social networking

Leveraging on sites like Twitter or Facebook to expand your marketing reach and easily refresh your communication strategy. Create a Facebook group dedicated to your business and invite your current “Friends” to join. This is a great to get the word out about what you do and what value add your business provides. Describe your services, add pictures, videos and tips. If you keep your content fresh and relevant to your business, you’ll attract potential clients.

Online advertising

Tools such as Google AdWords enable you to design advertisements and campaigns, while targeting specific locations. It also allows you to define your budget and how much to pay for displaying each add (the more you pay, the higher the chance it will be displayed on the first page of the search engine results). Combined with Google Analytics, it gives you great visibility of how are your campaigns working, what pages are being visited more often, and how many new clients are visiting your site (as opposed to previous viewers or bouncers).

Don’t put too much advertisement in your website. Remember, less is more.

All of these efforts will help you boost site traffic and sales leads. The greatest advantage is the low cost in comparison to other marketing solutions, and the ability to track the results real-time.